Digital Transformation Of A Print Media House In The US
We prepared a print media company’s digital transformation and online business launch plan in the US.
Our client was a print media corporation based in the US, who decided to exploit its content and business network to create leading e-commerce & last-mile logistics distribution enterprise for the US markets.
Our team developed a transformational approach for an e-commerce company. We carried out global and regional benchmarking and established the most desirable segments. We have defined a new business model, including a hybrid portfolio and a performance hub strategy. Our team also developed a strategic business strategy and execution roadmap, built an investment case, and completed funding rounds.
We supported the client by offering a thorough benchmarking of popular regional e-commerce models, studied US market dynamics, and e-commerce businesses. An in-depth study of immediate potential prospects for a media organization was conducted so that the client will be able to start a new e-commerce business. We conducted research and review as well as identification of primary e-tail niches and holes. Eventually, our team developed a specific USP business model and a range of investment portfolios.
YCP Solidiance provided a hybrid approach spanning both B2C (e-tail portfolio) and B2B (logistics enforcement hub), built a self-sustaining environment for the new venture, helped raise more than US$10 million, and established 12-month project management and governance process.