Feasibility & Growth Strategy For A Company Of Building Materials In The GCC

Client

We are conducting a feasibility and growth strategy for one of the United States waterproofing and insulation companies to increase GCC presence.

Issue

Our client, one of the largest US-based companies in the field of waterproofing and insulation products, had a minimal presence in the GCC. The client hired YCP.Solidiance to look into alternative options that would increase operations and presence in the GCC.

Solution

YCP Solidiance conducted a comprehensive feasibility analysis, including economic, financial, and organizational elements that presented new entry and growth opportunities.

Approach

We placed a team of experienced GCC consultants on the site to conduct a detailed feasibility study of alternative entry options while evaluating competition (including capacity, value chain, and networks, regional scope, market strategy), pricing, distribution, and raw material availability. Our team also traveled and visited GCC ll areas and systems to gain the sector’s full mapping.

Engagement ROI

The client was presented with a detailed feasibility review of the different alternatives, including market share penetration and growth model to 2020, and a comprehensive analysis of the demand for waterproofing and insulation materials. The findings were presented to national and regional heads who acknowledged the results as reflective of reality, helpful with practical suggestions, and precise in what they need to penetrate and develop over the next five years.