Manufacturing Plant Feasibility Study For Global Construction Materials Company


We performed a feasibility study for a company of global construction products to penetrate the United States market.


Our client, a global leader in construction products specializing in insulation and waterproofing membranes, was considering whether to build or lease a manufacturing plant in the US. The company aimed to develop an in-depth understanding of the US’s dynamic building materials sector to discover the industry’s potential development around North America, with a particular emphasis on the US, and find the best location to construct or purchase a factory.


YCP Solidiance’s team analyzed the US’s construction material market and performed a deep-dive on the insulation and waterproofing industry, emphasizing the competitive landscape


Our team conducted detailed discussions with various stakeholders to recognize the supply and demand, which products have opportunities to grow, and buyers’ characteristics. Once our team had decided that there was room for another manufacturer to operate, we evaluated the client’s strategic manufacturing alternative. We established a player to purchase and incorporate into US operations and products that the company’s main products to the other American countries.

Engagement ROI

YCP Solidiance provided a practical plant launch strategy and roadmap, selecting the most opportunistic and strategically viable manufacturing facility to purchase, allowing the client to start producing goods within 12 months. We also established high-priority distribution channel partners in key US markets and listed export markets that will take over a demand to meet output potential as soon as possible.